Email Marketing Software

Overview

Email marketing, as we all know has been one of the most popular and effective communication mediums for online businesses when it comes to user engagement and retention. Be it acquiring new customers or retaining your existing ones, whenever there is a question of personalized engagement, email marketing has always been on top of the list.

However, in the past few years, we have seen a massive surge in online businesses worldwide due to multiple reasons. According to the United Nations Conference on Trade and Development (UNCTD), the penetration in the eCommerce sector alone has seen a worldwide surge from 16% in 2019 to 19% in 2020 as a result of the pandemic-fueled shift toward online transactions.

This eventually increased the demand for online marketing tools and we have seen many Email marketing platforms emerging out of this demand with competitive product offerings and pricing.

However, Email Marketing today is not just about sending Bulk email campaigns with offers, order updates, etc. It is more about building a personalized customer experience by providing a one-stop solution to all their marketing needs.

In this article, I will talk about one such business which has been in this domain since 1998. They have around 3,50,000 individuals and businesses using their platform for all their email marketing requirements.

GetResponse labels itself as the world’s easiest email marketing platform to send out personalized email campaigns, surveys, newsletters, and autoresponders. When it comes to features, they offer many powerful capabilities that easily exceed the user’s expectations from an email marketing software.

In addition to the common features and functionalities such as Advanced Editors, inbuilt templates, autoresponders, campaign analytics, etc. that can be expected from any email marketing tools, Getresponse has been constantly upgrading its platform with many unique and advanced functionalities to an extent that it can be rightly considered as a one-stop marketing solution for online businesses.

• Autoresponder
• Detailed Analytics feature
• Inbuilt Email Templates and responsive designs
• A/B testing
• Landing page builder
• Webinars
• Automated journey based workflows
• Funnel Analysis
• Detailed conversion tracking
• In-dept Segmentation

Workflow-based automated User Journeys

Getresponse provides a unique feature where you can automate the entire User engagement process based on the actions performed by a particular user or a segment of users on your website.

You can use the simple drag and drop editor from the Getresponse dashboard and configure automation-based flows. These are basically a set of instructions that tells Getresponse what to do when a user performs a particular action on your website such as visits a particular page, performs add to cart, signs up for a newsletter, etc. These user journeys can be customized as per your requirements without any restrictions as compared to traditional autoresponders.

A/B Testing

The Getresponse A/B testing feature allows you to split/divide your messages into different testing groups and monitor which version performs better in terms of user engagement and conversions.

Create customized landing pages

In general, personalized landing pages allow you to generate high-value leads by directing them into attractive pages that contain clear and specific information. This is far more effective as your leads can see relevant information rather than getting overwhelmed with a complex information-filled website.

Getresponse comes with an inbuilt landing page creator using which you can create attractive landing pages, test their performance, and choose the best one to engage with your users. Getresponse also comes with a library of highly personalized landing page templates. The landing pages are highly responsive and you can create separate versions for different types of devices.

Webinars

Now you can also host your Webinars on the Getresponse platform. This is one of the most unique features and differentiating factors when compared to other similar tools. Over the past few years, Webinars have proved to be a very effective option not only as an information-sharing tool but also from the lead generation perspective.

In this article, I tried to highlight a few unique offerings that make Getresponse one of the key players both in terms of prices and features. However, you can explore more about their product offerings here